In December 2021, Castlemartyr Resort made a strategic move to transition its Booking Engine (BE). This decision was driven by a team member's prior positive experience with Avvio (acquired by SHR in 2022), recognising the strength and key benefits of SHR's Booking Engine. The system introduced dynamic room substitution, length-of-stay (LOS) discounting, closed user group functionality, flash sale options, promo codes, and comprehensive reporting tools.

1. Enhanced Visibility and Control: The user-friendly interface allowed Castlemartyr Resort to witness direct impacts, leading to a successful shift in the percentage of business sourced from OTAs.
2. Dedicated Digital and E-Commerce Manager: A dedicated Digital and E-Commerce Manager was appointed to foster a close collaboration with SHR. Monthly calls were established to review successes, plan ahead, and strategize for continuous improvement.
3. Strategic Spending and Maximum Exposure: Our collaboration extended beyond technology, with the digital account manager at SHR working hand-in-hand to control spending effectively, ensuring maximum exposure and return on investment.
4. Reliable Support System: In addition to the dedicated account management team, Castlemartyr Resort benefited from a responsive backroom support team. This ensured uninterrupted operation of the website and booking engine, providing peace of mind and reliable assistance whenever needed.

A Dynamic and Evolving Partnership: The partnership between Castlemartyr Resort and SHR is more than just a technological upgrade; it's a dynamic and evolving alliance. SHR consistently strives for better digital business practices, staying ahead of market trends. SHR's Booking Engine evolves in response to market dynamics and customer demands, providing Castlemartyr Resort with a business platform that's always improving and adaptable.

We invite you to explore the success story of Castlemartyr Resort's digital transformation with SHR. The journey is not just about technology; it's about redefining the guest experience and driving sustained success in the competitive landscape.

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Contact details

Penelope Crawford
Senior Director of Business Development UK & ROI

 + 44 (0)7841 020927
 info@shrgroup.com
Web www.shrgroup.com