Compensating Music Creators

As a hotelier, you appreciate the importance of quality service in creating a memorable experience for your guests. Just as you value the contributions of your staff, it’s crucial to recognise the talent behind the music that enhances your establishment. When you play music in your hotel – whether through television, radio, recorded devices, online streaming, or live performances – the creators of that music have entrusted IMRO to licence it on their behalf. With IMRO, you can access the music you need to elevate your guests’ experiences while remaining compliant with copyright laws.

Where Your Licence Fee Goes

The majority of your license fee is distributed directly to our members and affiliates, meaning most of your payment goes straight to the composers, songwriters, and music publishers who create the music you play. By obtaining a licence from IMRO, you help ensure that those who contribute to the music industry are fairly compensated.

The Benefits of Music in Your Hotel

• 85% of businesses agree that playing music creates a better atmosphere for guests.
• 75% of businesses believe that the right music can enhance their service.
• 68% of businesses report that music improves productivity and staff morale. (Source: W5 IMRO Customer Engagement Survey, 2024)
• 67% of businesses feel that everyone involved in the music creation process should be compensated when their music is used publicly.
• 76% of businesses believe that music encourages guests to stay longer and spend more at their establishments. (Source: iReach Insights, 2016)

What is IMRO?

IMRO is a member-owned organisation that includes composers, songwriters, and music publishers. We are dedicated to protecting, promoting, and enhancing the value of copyrighted music. Our mission is to ensure that music creators receive fair compensation whenever their compositions are used commercially.

Dual Music Licence

By obtaining a Dual Music Licence from IMRO, you gain access to a vast repertoire of music that can transform and add value to your hotel environment. This single licence covers two essential aspects:

• IMRO: The public performance of musical works, representing composers, songwriters, and music publishers.
• PPI: The public performance of sound recordings, representing record producers and performers.

The Dual Music Licence streamlines the process, providing your hotel with the necessary permissions to play music in public settings.

Special Offer

Contact our music licensing department before implementing music in your hotel and enjoy a 33% discount on your first year IMRO licence. Additionally, receive a 5% discount for one year when you pay by direct debit.

Music is a powerful tool that can enhance the ambiance of your hotel, boost guest satisfaction, and improve staff morale. With IMRO, you can ensure that you are using music legally and ethically while supporting the livelihoods of the creators behind the melodies that enrich your guests' experiences.

For more information, visit our website or contact our Customer First Team at customerfirst@imro.ie or 01 661 4844.