Website & Online Marketing









Website & Online Marketing
Digibreaks Acquires Golden Ireland: A New Chapter Begins
Exciting Opportunities for Hotels with Discounted Midweek Rates and Flexible Stay Options Starting October 3rd
Digibreaks
IHF Associate Member


Digibreaks is thrilled to announce we have recently acquired the dedicated senior travel Golden Ireland. Starting from October 3rd, we will begin operating the Golden Ireland website and would like to invite you to be part of this exciting new chapter. The integration of Golden Ireland into Digibreaks will present a significant opportunity for your hotel to strengthen your midweek occupancy and drive more revenue and bookings.

The new Golden Ireland platform will feature some key differences with our other brands, like SuperValu Getaway Breaks, and indeed the original Golden Ireland operation.

Key Highlights of the New Golden Ireland Platform:

    • Discounted Midweek Rates: Participating hotels will agree to offer % discount on rates for Sunday to Thursday bookings only, from the current availability & rates you may have loaded on Digirooms,
    • Multiple Night Discounts: The discounts will be available for B&B and Dinner B&B rates. The discount structure is as follows:
      • Minimum 15% off 2-night stay
      • An extra 5% off for each additional night thereafter
    • Competitive Commission Rate: 12% commission will be applied to the discounted gross price.
    • Room Management: Integrated with all major channel managers via our Digirooms system.
    • Flexible Payment Structure: Customers will pay a booking deposit to Digibreaks, with the balance to be paid directly to the hotel.
    • Flexible Stay Options and Add-ons: Flexibility in the length of stay plus the ability to include attractive add-ons such as early check-in, attractions, tea/coffee scones etc.
    • Clear Branding: Booking confirmation emails will be clearly identified as Golden Ireland.

    As we gear up for the launch on October 3rd, we will be contacting hotels to explore how we can best market your hotel to Golden Ireland customers. By signing up you will be able to tap into reliable group of guests who prefer extended stays, especially during off-peak times.

    If you wish to begin the process of adding your property to Golden Ireland in time for the launch please contact us below.


    Contact details

    profile photo
    Annette Duggan
    Digibreaks Product Team

    086 278 3949
    annette.duggan@digibreaks.com
    Web www.digibreaks.com




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