The DMA is changing Google Search, but not how hoteliers had hoped.

The Digital Markets Act (DMA) promised to level the playing field for hotels in the digital marketplace, but it seems to be having the opposite effect.

In a surprising turn of events, Google's response to the DMA regulations in January has dramatically reshaped hotel search result pages, revealing some troubling trends and statistics. Discover the unexpected consequences of these changes and what they mean for the future of the hotel industry.

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Our data analysis has quantified the initial effects of the DMA on the profitability of online bookings. Among our findings, we observed a notable 20% decline in organic website traffic, resulting in a decrease in hotel direct revenue from free traffic sources.

Discover all other impacts of DMA and get tips on navigating these changes by visiting D-EDGE’s full article.

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David Baker

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 dbaker@d-edge.com
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