What is the significance of Global Distribution System (GDS) listings, and how do they compare to other distribution channels? As a global CRS, D-EDGE supports hotels in optimising sales across various platforms but often finds GDS underutilised.
D-EDGE conducted an in-depth analysis of booking data from independent hotels and groups across Europe and Asia Pacific, uncovering missed opportunities. They also interviewed hoteliers about their experiences with the GDS; the findings may surprise you!
D-EDGE’s data analysis highlights how GDS excels across key metrics like booking rates, average daily rate (ADR), length of stay, cancellation rates, and distribution costs when compared to other major channels. One notable finding is the 54% surge in GDS bookings over the past year, positioning it as the fastest growing distribution channel.
Discover comprehensive insights into GDS performance and expert strategies to maximise its potential by reading the full article here.
Contact details
David Baker 0044 203 885 7444 dbaker@d-edge.comWeb www.d-edge.com