Booking Engine & Channel Manager
D-EDGE Case Study: Cairns Colonial Club Resort's Success Story
Growing visibility and direct bookings by 30% with a 14% increase in direct revenue
D-EDGE
IHF Associate Member
Cairns Colonial Club Resort, a tropical retreat, faced challenges with brand awareness and profitability. With the aim of reducing OTA reliance and improving visibility, the resort implemented D-EDGE’s Central Reservation System (CRS) suite, Digital Media and MediaGenius platform to keep track of their performance.
As a result, Cairns Colonial Club Resort achieved a notable 30% increase in direct bookings while effectively reducing distribution costs by 3.8%.
Explore how D-EDGE solutions have transformed Cairns Colonial Club Resort’s overall strategy, delivering significant results.
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Contact details
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