Marketing Insights
Net Affinity Blog - Expert takes on current trends & developments
Everything you need to know about working in hotel and revenue management, digital marketing & sales
Net Affinity
IHF Associate Member
Digital Marketing – Discover the Importance of Having a Bespoke Website Design
Revenue Strategies – Perfecting Your Hotel Gift Voucher Strategy
Book Direct – Getting your hotel ready for autumn bookings
Book Direct – The balance of smart technology
Digital Marketing – GA4 and other Google updates for hotels
Digital Marketing – How can independent hotels combat the rise of OTAs?
Case Studies – 61% revenue increase for Inchydoney Island Lodge & Spa
Digital Marketing – Copywriting for hotel email marketing
Revenue Strategies – The ever-growing importance of personalisation
Digital Marketing – A content marketing refresh for independent hotels
Revenue Strategies – Hotel rates are getting higher – here’s how to set yours
Digital Marketing – Hoteliers, should you be using ChatGPT?
Digital Marketing – Preparing for hotel easter and summer bookings
Book Direct – The importance of your hotel pre-stay email
Digital Marketing – Valentine’s campaign tips for independent hotels
Digital Marketing – Copywriting for hotel email marketing
Mobile – Mobile revenue at an all time high for hotels
Book Direct – Irish hoteliers, prepare for the new February bank holiday
Digital Marketing – Your hotel marketing guide for 2023
Digital Marketing – Google Hotel Ads – Everything You Need to Know
Revenue Strategies – The importance of personalisation
Revenue Strategies – How can a CRM system help your hotel’s business grow?
Digital Marketing – Here's how to strengthen your book direct strategy
Digital Marketing – Developing your hotel's unique selling proposition
Digital Marketing – Hoteliers, here are some 2023 travel predictions
Digital Marketing – Approaching mobile in 2023
Digital Marketing – What will hotel technology trends be in 2023?
Digital Marketing – TikTok marketing for hotels: is it worth it?
Revenue Strategies – Here are the best hotel customer retention strategies
Digital Marketing – Prepare your hotel for winter bookings
Digital Marketing – How can automation help your hotel run more efficiently?
Digital Marketing – Content marketing for independent hotels
Digital Marketing – How to attract 'digital travellers'
Digital Marketing – How can you improve guest communication?
Digital Marketing – Making metasearch work for you
Digital Marketing – Attracting new kinds of business travellers
Revenue Strategies – 10 top tips for handling negative reviews
Book Direct – 10 things to look for in a hotel booking engine provider
Case Studies – 78% increase in bookings for Fitzpatrick Castle Hotel
Digital Marketing – Why is social media marketing so crucial for your hotel?
Revenue – Is it worth independent hotels having a loyalty program?
Culture – Going green: could your hotel be more sustainable?
Digital Marketing – How can independent hotels combat the rise of OTAs?
Digital Marketing – Attract more guests with better landing pages
Digital Marketing – How to boost hotel bookings using your booking engine data
Digital Marketing – A smart guide to SEO for independent hotels
Case Study – 64% growth for Inchydoney Island Lodge & Spa
Book Direct – Increasing your hotel's room sales this summer
Conversion Optimisation – How can you drive hotel bookings via mobile?
Book Direct – 16 tips to improve hotel bookings and increase revenue
Digital Marketing – The importance of crafting your hotel’s brand story
Top Tips – Planning for international travel growth in 2022
Summer 22 – Hoteliers, it's time to prepare for the summer season
Conversion Optimisation – How can utilising automation help your hotel?
Digital Marketing – Managing metasearch as part of your strategy
Digital Marketing – Repurposing your hotel blog content
Book Direct – Why book direct is better for everyone
Digital Marketing – Mobile traffic hits 80% for the first time ever
Digital Marketing – Hoteliers, why does your marketing need to be consistent?
Digital Marketing – Booking Engine & Website Checklist Q1 2022
Conversion Optimisation – Creating the ultimate hotel tech stack
Digital Marketing – Preparing your digital marketing for cookieless tracking
Digital Marketing – How did Cyber Weekend perform in 2021?
Digital Marketing – Preparing your hotel for January sales
Book Direct – Booking sentiment in October was positive
Digital Marketing – 9 tips for creating great hotel website content
Revenue Strategies – How can utilising automation help your hotel staff?
Culture – What are the hospitality trends for 2022?
Digital Marketing – How should you prepare your hotel for the winter season?
Hotel Vouchers – How they can benefit customers
Marketing Tips – Increase your hotel's midweek stays
August Stats – Another strong staycation month
Google Hotel Ads – Why should every hotel be using them?
Conversion Optimisation – Keep your website fresh this autumn
Culture – What’s next for corporate travel?
Digital Marketing – Google Hotel Ads: 3 tips to help increase your revenue
Book Direct – Interest in international travel increases… and more July trends
Inspiration – Your guests’ priorities are changing. How can you facilitate them?
Culture – How can you make your hotel more sustainable?
Culture – What does international travel in 2022 look like
Book Direct – Getting your hotel ready for autumn bookings
Mobile – City hotels see a small boost and mobile revenue soars at 60%
Book Direct – What do shortened summer booking lead times mean for your hotel?
Renenue Strategies – How can a CRM system strengthen your relationships with guests?
Digital Marketing – Strongest ever performance on Google Hotel Ads in May with lowest CPA in years
Inspiration – Attracting ‘workationers’ to your hotel
Book Direct – Here are the types of hotels people booked in May
Cancellations rates – Where do they stand and how can you overcome them?
Book Direct – 8 Challenges faced by revenue managers in indepdnent hotels
Covid – Helpful tips to prepare your hotel for reopening
Covid – Helpful tips to prepare your hotel for reopening in advance of June 2nd
Mobile – The latest device trends show an increase in average transaction value
News – Booking.com have expanded their Genius loyalty programme - find out more
Web Design – The latest hotel website trends and tips to inspire you in the lead up to summer
Covid – How can you increase family bookings through your website?
Digital Marketing – Building guest personas reflective of a more complex world
Net Affinity Blog – We update our blog regularly with the latest industry trends and insights, thought leadership and opinion pieces... click HERE for more blog posts.
Contact details
Sharon Power-Cowley 01 293 9906 sharon@netaffinity.comWeb www.netaffinity.com
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