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Marketing Insights
Net Affinity Blog - Expert takes on current trends & developments
Everything you need to know about working in hotel and revenue management, digital marketing & sales
Net Affinity
IHF Associate Member
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Book Direct – Last-Minute Christmas Voucher Sales | Increase Your Direct Bookings This Festive Season
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18th December 2023 netaffinity.com
Digital Marketing – Black Friday and Cyber Monday Success | Discover Top Tips for Hotels
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18th December 2023 netaffinity.com
Digital Marketing – The Importance of Having a Bespoke Website Design
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30th November 2023 netaffinity.com
Revenue Strategies – Perfecting Your Hotel Gift Voucher Strategy
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14th September 2023 netaffinity.com
Book Direct – Getting your hotel ready for autumn bookings
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27th July 2023 netaffinity.com
Book Direct – The balance of smart technology
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18th July 2023 netaffinity.com
Digital Marketing – GA4 and other Google updates for hotels
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29th June 2023 netaffinity.com
Digital Marketing – How can independent hotels combat the rise of OTAs?
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22nd June 2023 netaffinity.com
Case Studies – 61% revenue increase for Inchydoney Island Lodge & Spa
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2nd June 2023 netaffinity.com
Digital Marketing – Copywriting for hotel email marketing
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18th May 2023 netaffinity.com
Revenue Strategies – The ever-growing importance of personalisation
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18th April 2023 netaffinity.com
Digital Marketing – A content marketing refresh for independent hotels
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13th April 2023 netaffinity.com
Revenue Strategies – Hotel rates are getting higher – here’s how to set yours
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6th April 2023 netaffinity.com
Digital Marketing – Hoteliers, should you be using ChatGPT?
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30th March 2023 netaffinity.com
Digital Marketing – Preparing for hotel easter and summer bookings
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16th March 2023 netaffinity.com
Book Direct – The importance of your hotel pre-stay email
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9th February 2023 netaffinity.com
Digital Marketing – Valentine’s campaign tips for independent hotels
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2nd February 2023 netaffinity.com
Digital Marketing – Copywriting for hotel email marketing
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19th January 2023 netaffinity.com
Mobile – Mobile revenue at an all time high for hotels
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19th January 2023 netaffinity.com
Book Direct – Irish hoteliers, prepare for the new February bank holiday
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12th January 2023 netaffinity.com
Digital Marketing – Your hotel marketing guide for 2023
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8th December 2022 netaffinity.com
Digital Marketing – Google Hotel Ads – Everything You Need to Know
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1st December 2022 netaffinity.com
Revenue Strategies – The importance of personalisation
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24th November 2022 netaffinity.com
Revenue Strategies – How can a CRM system help your hotel’s business grow?
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16th November 2022 netaffinity.com
Digital Marketing – Here's how to strengthen your book direct strategy
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10th November 2022 netaffinity.com
Digital Marketing – Developing your hotel's unique selling proposition
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3rd November 2022 netaffinity.com
Digital Marketing – Hoteliers, here are some 2023 travel predictions
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27th October 2022 netaffinity.com
Digital Marketing – Approaching mobile in 2023
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20th October 2022 netaffinity.com
Digital Marketing – What will hotel technology trends be in 2023?
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13th October 2022 netaffinity.com
Digital Marketing – TikTok marketing for hotels: is it worth it?
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6th October 2022 netaffinity.com
Revenue Strategies – Here are the best hotel customer retention strategies
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29th September 2022 netaffinity.com
Digital Marketing – Prepare your hotel for winter bookings
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22nd September 2022 netaffinity.com
Digital Marketing – How can automation help your hotel run more efficiently?
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15th September 2022 netaffinity.com
Digital Marketing – Content marketing for independent hotels
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8th September 2022 netaffinity.com
Digital Marketing – How to attract 'digital travellers'
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1st September 2022 netaffinity.com
Digital Marketing – How can you improve guest communication?
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18th August 2022 netaffinity.com
Digital Marketing – Making metasearch work for you
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11th August 2022 netaffinity.com
Digital Marketing – Attracting new kinds of business travellers
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28th July 2022 netaffinity.com
Revenue Strategies – 10 top tips for handling negative reviews
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21st July 2022 netaffinity.com
Book Direct – 10 things to look for in a hotel booking engine provider
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14th July 2022 netaffinity.com
Case Studies – 78% increase in bookings for Fitzpatrick Castle Hotel
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12th July 2022 netaffinity.com
Digital Marketing – Why is social media marketing so crucial for your hotel?
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7th July 2022 netaffinity.com
Revenue – Is it worth independent hotels having a loyalty program?
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27th June 2022 netaffinity.com
Culture – Going green: could your hotel be more sustainable?
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16th June 2022 netaffinity.com
Digital Marketing – How can independent hotels combat the rise of OTAs?
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9th June 2022 netaffinity.com
Digital Marketing – Attract more guests with better landing pages
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2nd June 2022 netaffinity.com
Digital Marketing – How to boost hotel bookings using your booking engine data
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19th May 2022 netaffinity.com
Digital Marketing – A smart guide to SEO for independent hotels
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12th May 2022 netaffinity.com
Case Study – 64% growth for Inchydoney Island Lodge & Spa
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29th April 2022 netaffinity.com
Book Direct – Increasing your hotel's room sales this summer
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28th April 2022 netaffinity.com
Conversion Optimisation – How can you drive hotel bookings via mobile?
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21st April 2022 netaffinity.com
Book Direct – 16 tips to improve hotel bookings and increase revenue
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14th April 2022 netaffinity.com
Digital Marketing – The importance of crafting your hotel’s brand story
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7th April 2022 netaffinity.com
Top Tips – Planning for international travel growth in 2022
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31st March 2022 netaffinity.com
Summer 22 – Hoteliers, it's time to prepare for the summer season
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24th March 2022 netaffinity.com
Conversion Optimisation – How can utilising automation help your hotel?
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11th March 2022 netaffinity.com
Digital Marketing – Managing metasearch as part of your strategy
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28th February 2022 netaffinity.com
Digital Marketing – Repurposing your hotel blog content
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21st February 2022 netaffinity.com
Book Direct – Why book direct is better for everyone
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11th February 2022 netaffinity.com
Digital Marketing – Mobile traffic hits 80% for the first time ever
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4th February 2022 netaffinity.com
Digital Marketing – Hoteliers, why does your marketing need to be consistent?
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21st January 2022 netaffinity.com
Digital Marketing – Booking Engine & Website Checklist Q1 2022
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13th January 2022 netaffinity.com
Conversion Optimisation – Creating the ultimate hotel tech stack
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17th December 2021 netaffinity.com
Digital Marketing – Preparing your digital marketing for cookieless tracking
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10th December 2021 netaffinity.com
Digital Marketing – How did Cyber Weekend perform in 2021?
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3rd December 2021 netaffinity.com
Digital Marketing – Preparing your hotel for January sales
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26th November 2021 netaffinity.com
Book Direct – Booking sentiment in October was positive
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19th November 2021 netaffinity.com
Digital Marketing – 9 tips for creating great hotel website content
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12th November 2021 netaffinity.com
Revenue Strategies – How can utilising automation help your hotel staff?
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22nd October 2021 netaffinity.com
Culture – What are the hospitality trends for 2022?
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15th October 2021 netaffinity.com
Digital Marketing – How should you prepare your hotel for the winter season?
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7th October 2021 netaffinity.com
Hotel Vouchers – How they can benefit customers
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1st October 2021 netaffinity.com
Marketing Tips – Increase your hotel's midweek stays
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24th September 2021 netaffinity.com
August Stats – Another strong staycation month
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17th September 2021 netaffinity.com
Google Hotel Ads – Why should every hotel be using them?
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17th September 2021 netaffinity.com
Conversion Optimisation – Keep your website fresh this autumn
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2 September 2021 netaffinity.com
Culture – What’s next for corporate travel?
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26 August 2021 netaffinity.com
Digital Marketing – Google Hotel Ads: 3 tips to help increase your revenue
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26 August 2021 netaffinity.com
Book Direct – Interest in international travel increases… and more July trends
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19 August 2021 netaffinity.com
Inspiration – Your guests’ priorities are changing. How can you facilitate them?
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5 August 2021 netaffinity.com
Culture – How can you make your hotel more sustainable?
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29 July 2021 netaffinity.com
Culture – What does international travel in 2022 look like
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22 July 2021 netaffinity.com
Book Direct – Getting your hotel ready for autumn bookings
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15 July 2021 netaffinity.com
Mobile – City hotels see a small boost and mobile revenue soars at 60%
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8 July 2021 netaffinity.com
Book Direct – What do shortened summer booking lead times mean for your hotel?
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1 July 2021 netaffinity.com
Renenue Strategies – How can a CRM system strengthen your relationships with guests?
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24 June 2021 netaffinity.com
Digital Marketing – Strongest ever performance on Google Hotel Ads in May with lowest CPA in years
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24 June 2021 netaffinity.com
Inspiration – Attracting ‘workationers’ to your hotel
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17 June 2021 netaffinity.com
Book Direct – Here are the types of hotels people booked in May
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16 June 2021 netaffinity.com
Cancellations rates – Where do they stand and how can you overcome them?
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10 June 2021 netaffinity.com
Book Direct – 8 Challenges faced by revenue managers in indepdnent hotels
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27 May 2021 netaffinity.com
Covid – Helpful tips to prepare your hotel for reopening
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19 May 2021 netaffinity.com
Covid – Helpful tips to prepare your hotel for reopening in advance of June 2nd
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4 May 2021 netaffinity.com
Mobile – The latest device trends show an increase in average transaction value
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15 April 2021 netaffinity.com
News – Booking.com have expanded their Genius loyalty programme - find out more
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4 May 2021 netaffinity.com
Web Design – The latest hotel website trends and tips to inspire you in the lead up to summer
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15 April 2021 netaffinity.com
Covid – How can you increase family bookings through your website?
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4 May 2021 netaffinity.com
Digital Marketing – Building guest personas reflective of a more complex world
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15 April 2021 netaffinity.com
Net Affinity Blog – We update our blog regularly with the latest industry trends and insights, thought leadership and opinion pieces... click HERE for more blog posts.
Contact details
Sharon Power-Cowley 01 293 9906 sharon@netaffinity.comWeb www.netaffinity.com
Irish Hotels Federation | Working Together
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