The Royal Marine Hotel is currently recruiting for a Sales and Marketing Manager to join our team. In this challenging role, the Sales and Marketing Manager will be responsible for maximising the sales potential and achieving revenue budgets of the hotel through business development

Job Purpose:

To develop new business and be responsible for managing the relationship and penetration of major accounts in an effort to increase revenue for group, leisure, corporate and conference business

Duties and Responsibilities:

*Research the need areas of consumers and hotels and translate that into an effective marketing plan.

*Implement the marketing plan using proper marketing vehicles. Monitor the marketing plan by evaluating the effectiveness of the results against forecasted goals. Critique/analyse past marketing programmes.

*Conduct effective competitive shopping studies.

*Be responsible for sales department expenses.

*Monitor the sales production for all areas of the hotel.  Analyse statistics and make appropriate decisions.

*To ensure the Social Media plan is actioned and that new and creative ideas are continually explored. 

*Develop new business and penetrate existing accounts for group, catering business.  Maintain current business relationships and network for new business within accounts both in Ireland and Oversees.

*Co-ordinate with hotel for site inspections/fam trips.  Ensure follow through and property ‘buy in’ on customer service needs.

*To build relationships with journalists and develop PR for the Hotel

*Participation in Sales activities including but not limited to:

-Sales Trips & Appointments

-Tradeshow Attendance

-Telesales

-Corporate Hospitality

-Familiarisation Trips

-Site Inspections

-Presentations

*Manage the team enabling them to conduct effective sales programmes in established group and transient markets for team and self by:

*Responding to customer inquiries and requests for pricing and group rates effectively and within department time guidelines.

*Track all leads (lost and turned down). 

*Conduct research on client room night/revenue performance, prepare Account Performance Report and conduct semi-annual account review meetings internally and with clients.

*Maintain in-depth, accurate and up to date account data

*Maintain regular communication with all special corporate accounts. 

*Negotiate rates for special corporate and group accounts. 

*Conduct market research and understand transient and group strategies of competitors.

*Be able to write effective proposals.

*Competition shopping for rates, benefits and key account activity in competitor hotels.

*Achieve established revenue goals and report monthly to General Manager.

*Be able to solicit new accounts, as well as maintain and grow existing accounts business.

*Present ideas, expectations and information in concise, well-organised manner that will demonstrate self-confidence, energy and enthusiasm.

*Total involvement in the Business Planning and Budgeting process