The Minister for Tourism, Transport and Sport, Paschal Donohoe TD, together with Minister of State, Michael Ring TD have officially launched Ireland’s Ancient East, Fáilte Ireland’s latest tourism initiative which will build on the wealth of historical and cultural assets in the east and south of Ireland.
Please Click on the Image above to watch the Video
Ireland’s Ancient East is geared to maximise the history and heritage in the region and bring it to greater international attention. The new initiative will offer visitors a personal experience of 5000 years of history through a relaxing journey of discovery in the beautiful landscape that attracted warring settlers for millennia and illuminated by stories from the best storytellers in the world – the local people. Stretching from Newgrange and the Boyne Valley in the north east and ranging through the midlands all the way down via Kilkenny’s Medieval mile to Waterford’s Viking Quarter and Cork’s many cultural attractions, the new brand proposition is intended to match and complement the Wild Atlantic Way in terms of scale and ambition. You can read more about it in an illustrated fact sheet HERE
To illustrate the strength of Ireland’s Ancient East’s appeal for these market segments, Fáilte Ireland recently produced a short video explaining the brand to international travel agents and operators attending its annual trade fair, Meitheal. (To watch please click HERE) Fáilte Ireland’s research suggests that an initiative themed along these lines has the potential to deliver an extra 600,000 overseas visitors (growth of more than 20%) to the region and increase visitor revenue by almost 25% to €950m in total by 2020.
Tim Fenn, CEO and Stephen McNally, President of the Irish Hotels Federation were delighted to attend the launch and welcomed the new Initiative. Please click HERE to read
Paul Keeley and Stephen McNally at the launch of Ireland's Ancient East on Tuesday 15th April